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Selected Work

Proof, not decks.

01 — Spirits / Retail Growth

Don Londrés

The Challenge: New distribution across regional accounts with no awareness at the shelf and no owned content engine.
The Work: Built an always-on social system, a creator seeding program and geo-targeted retail content pointed at the doors that mattered.

Social Strategy
Content
Creator Seeding
Retail Activations
Total Wine
Independent Retail

Don Londrés bellhop with product boxes

+214%

Engagement

2.4M

Organic Views

1,200+

Store Visits

02 — CPG / Retail

Shelf Velocity Program

The Challenge: Distribution won, velocity flat. The brand needed shoppers walking into stores already looking for the product.
The Work: Sampling, creator store visits, rebate offers and geo-targeted paid built into one measurable loop.

Shopper Marketing
Sampling
Rebates
Paid Media
Sprouts
Walmart

Sprouts cart with Sour Mode bags

+3.1x

Units / Store / Week

38%

Repeat Rate

94

Doors Activated

03 — Social / Content

Social Media Strategy

The Challenge: Don Londrés needed a social presence that matched the energy of the product and turned scrollers into drinkers.
The Work: Built an always-on content system, platform-native edits, and community management designed to make the brand feel like a regular in the feed.
: A repeatable social engine that turned the brand into a consistent part of the conversation and drove measurable lift in awareness and retail intent.

Social Strategy
Content Creation
Community Management
Creative Direction
Instagram
TikTok

+214%

Engagement

2.4M

Organic Views

44K

Followers